Blog Series: Why Joining an International Network is a Good Move for Your Accounting Practice

Part 1: Boosting Your Accounting Firm Marketing and Branding with MGI Worldwide

In today's competitive accounting landscape, standing out is crucial. Joining an international network or association like MGI Worldwide offers significant marketing and branding opportunities for independent accounting firms choosing to enhance their firm profile both locally and globally.

Helping You Remain Independent

Membership of MGI Worldwide offers the “freedom to thrive” with plenty of flexibility to leverage the brand and marketing benefits, helping you remain independent while gaining a competitive advantage in your local marketplace. You can choose to feature the MGI prefix prominently as part of your firm name, or you can retain the strength of your own firm name and identity while promoting your firm as “A member of MGI Worldwide” independently, which is a desirable option for many members. This ensures you can benefit from MGI's global accounting alliance brand and reputation while staying true to your firm’s local brand.

Access to Marketing Resources

As a member, you gain access to a wealth of marketing resources, including professionally designed materials and branding guidelines, to support your specific needs.

Case Study: Seymour Taylor Accountants and Tax Advisers

Seymour Taylor, a leading UK member firm, has effectively used these resources. They developed an international webpage with MGI content and locally produced blogs on topics like "Inward Investment," "International Expansion," and an updated "Starting a Business in the UK" guide. They also created videos on how MGI membership benefits their clients and supports international business setups.

Suzanne Curry, Marketing Manager at Seymour Taylor, says: “MGI Worldwide has given us a competitive edge. The resources and support allow us to present a strong brand that resonates with both local and international clients.”

Maxine Brock, CMO at MGI Worldwide, says: “Unlike other networks and associations of our size, we go further to help members make the most of membership. We offer one-to-one support and provide customised marketing resource to maximise the marketing benefits that membership provides.”

You’ll find more information on MGI Worldwide member firm Seymour Taylor here.

Gaining a Competitive Advantage

Belonging to a network like MGI Worldwide equips firms with the tools to compete and grow while remaining independent. However, success requires proactive engagement with these resources and consistent communication of the value of your international affiliation.

By leveraging the marketing and branding opportunities offered by MGI Worldwide, your firm can differentiate itself, build trust, and attract new and better business. This proactive approach ensures your firm thrives in an increasingly changing marketplace.

Is an International Network Right for Your Firm?

Like MGI Worldwide, international accounting networks and associations are made up of independently owned accounting firms around the world who work collaboratively to serve clients. Marketing and branding opportunities are just one of the many benefits. To learn more about the benefits of membership visit our website today.

Keep a look out for the next part of our blog series, exploring the operational benefits of joining an international accounting association and network like MGI Worldwide. For more information contact Maxine Brock at [email protected].

MGI Worldwide, is a top 20 ranked global accounting network and CPA association with over 8,000 professionals, accountants and tax experts in some 400 locations in almost 100 countries around the world.

This article was written courtesy of MGI Worldwide CMO, Maxine Brock.